We know that a lot of people in the world use Facebook social media. And not only for jokes, unnecessary chat, and indulgence in meaningless status, but it is actually used by online businesses and large and well-known companies from all over as a means of promotion and attracting prospective customers. And usually, they use Facebook ads.
But unfortunately, there are still many people who don’t know how to maximize Facebook ads and be observant in utilizing existing features as promotional tools.
And as a result, the business is stagnant and running in place without any growth in terms of turnover or profit.
Gather audiences who are not the Target Market
In India, people still stick to the number of likes and followers because they pursue Awareness. But there is something wrong in gathering these people or audiences, that is collecting those not including the target market.
As a result, later it will lose because the money spent on advertising on Facebook ads, but instead the target market is wrong, and not interested in your product.
2. Make too many uniform advertisements
The next mistake is that it is still considered true for some young marketers or businesspeople, namely creating ads or a large number of ads.
But the content is all and there are no differences. In addition to wasting the spent budget, this will make people who look bored and uncomfortable with your ad.
Now instead of wasting money or existing capital, it is better if we take advantage of time and energy in creating interesting and different content so that prospective customers are reluctant to listen more deeply to the products you make.
3. Not specific to Interest and range
Facebook Ads can indeed reach target markets or a broad target market. But you need to know, that in determining interest, behavior, and location of the audience may not be arbitrary.
Because we cannot offer products that we sell for everyone and not people who like our products.
Therefore, before you advertise through Facebook Ads, it’s good that you first determine the persona buyer or in the sense that we must be able to find out the target market that will be targeted as well as the region or region that really needs the product.
4. Too Rigid Ad Content
In advertising, surely everything requires a name called copywriting science and it’s mandatory for you to know if you want to advertise.
Therefore, we must be smart in arranging words that sell. Do not let us use language styles that are too standard for products that are actually intended for teenagers.
Therefore, it is important for you to master the science of Copywriting because it will not be separated from the world of Digital Marketing. You can learn it below
5. Too pushy for others
Some business people are not aware that the ads they install tend to force prospective customers or sound smart because they seem able to solve all problems.
Instead of being interested, even prospective customers will be cynical and apathetic about the products we promote. Because we have failed to make them feel close and need the product.
6. Image Not Tested for Quality
Not only text, but images and photos also become content that is capable of supporting our ads on Facebook Ads. And it requires an image resolution of 1200 × 444 pixels in page likes or in the form of a square for boost ads.
However, not a few business people forget or don’t even test images that they will use in ads or advertisements.
And as a result, low-resolution images or photos will break and blur and make the information there will be difficult for the prospective customer or customer to read.
7. Doesn’t Have a Mentor in Facebook Ads
Some people think too much that they can, and are already proficient. But basically, people who already know and can be said as keep always learn from others.
So to minimize the loss on Facebook Ads, you need to learn about Facebook Ads from Beginner to High. You can learn Facebook Ads step by step below
Hopefully useful for you and your business.