In the business world of course is needed a strategy in the process of production to the marketing process, so that the business undertaken to grow as desired. In addition, marketing techniques can be regarded as the key to success of product sales. A good marketing technique is supported by an effective marketing strategy. With these strategies, the marketing process can be maintained, even new ways to market products can also be found and make customers more loyal. Here are some tips for marketing your stuff more easily:
1. Know your customers
Identifying your target market will help you in crafting an effective marketing strategy. You can group target market into categories, e.g 15-30 year old’s , if you want to market sport bike products. Or you can target women with age group 20-35 years, if you want to market products wedges shoes. So, by knowing who your target market is, you will be spared the wasted time and expense.
2. Do the promotion
Perform promotional efforts or introduce your business products to consumers. Keep your promotions consistent, ongoing, and in creative ways so that customers do not get bored. For example, send a short message to the customer if there is a promo of your products. In addition, see also how your competitors’ promotional efforts. If your offer is more unique and interesting, continue the promotion effort. Do not forget the greatness of word-of-mouth publicity . The power of promotion by word of mouth is indeed magical because it can spread and capture customers to many times. Therefore, prepare yourself to make customers more comfortable doing business with you.
3. Choose a strategic location
An important factor in other marketing strategies is the matter of site selection. You notice that outlets or bakeries Holland Bakery are always on a busy road where traffic is passing by very tall people. That is their strategy in targeting potential customers. So, try to choose the right location, strategic, so that your business opportunities to be accessible by customers more open.
4. Try using internet marketing
Internet marketing can be one of the most effective marketing strategies. You can know your customers’ tastes and customer needs by putting your business on social networking sites. Currently, online trading is increasingly widespread with increasing number of transactions annually. This shows the trend of how customers want to shop outside of store hours, avoiding crowds, and more privacy. Space innovation is also wide open on the internet.
5. Connect with customers
Maintaining old customers is easier than getting new customers. Because the cost required to attract new customers is about six times that of keeping old customers. Then, create a customer database, enter important data along with progress achieved, contact them regularly, and inform customers about ongoing product promos, and more.
6. The Power of Focus
The power of focus is proven to lead Apple to success. Apple focuses on its products and is able to generate billions of dollars until now. Apple’s success is because they focus on their resources and fewer but innovative products. Focus does not mean you sell less. Instead, you can increase your production in certain areas.
Good luck 🙂