SEO optimization strategy is divided into two important factors namely: On-page SEO Factors and Off-page SEO. Both are essential to the success of your website SEO optimization, but of course, these two factors have different sides to improve your search engine rankings. To understand the difference between the two, you must understand at a basic level how the search engine algorithm works. Let’s discuss it:
There are two major analyses when search engines view or evaluate your site which is then compared to other sites.
- On-Page: Contains what your site (or your page) is about?
- Off-page: How is your site’s authority? And as popular as what?
Simply put, you can interpret it like this, getting ranked largely determined by On-page SEO factors, while how high your site’s ranking in search results is largely determined by Off-page SEO factors.
What is On-Page SEO?
On the page, SEO is also known as on-site SEO, the act of optimizing your website which will affect search engine rankings. Or things you own have control to be able to change your own website. Here are the important factors of On-Page SEO.
On-page SEO ensures that your site can be read by potential customers and search engine robots. When you have a website with a good On-Page SEO, the search engines can easily index your web pages, understand what your site is, and easily navigate the structure and content of your website so that your site ranks as your target.
Here I am going to discuss 5 most important factors of on-page SEO.Then what and how would it be to optimize on-page SEO on web blogs? The trick is easy, check back posted articles, and make sure some of the lists below have been included in this article.
1. Page titles and articles
One of the main keys in on-page SEO is the page title. The page title is usually displayed in blue with a large size and is displayed first. This is the factor that makes the page title so influential.
Usually, the title of the article is the same as the page title. However, there are some people who prefer to distinguish between the two titles to make the article more much and nice to read.
2. Meta Description
The Meta description is just a few words but it can help search engines to find articles that we have created easily. So, in addition to making sure your keywords are in the meta description, you should also make sure the meta description you created is solid. This is useful to help the user in searching for articles in accordance with their wishes.
Do not forget to place keywords in the URL. Usually, the URL will instantly adjust to the title of the article, but this can also be changed to maximize on-page SEO. Well, the shorter URL is much better than the long one.
4. Content Optimization
In addition to the above 3 factors that are not less important also in content SEO. Well, for content optimization you should be more careful, because this may be excessive, or it could be even less.
There are some mistakes in SEO optimization on-page content that we need to be aware of such as the number of words and the number of keywords. The number of words that are too few is usually not considered important by search engines, the recommended standard word is about 500 words. Containing too many keywords is also problematic on SEO on-page content, as this will be considered spam.
5. Images or other media
Actually, in the on-page SEO, the presence or absence of images or media is still a debate. However, visually images and other media can be one of the supporting factors to make the blog seem not monotonous. However, here to remember is the on-page SEO factors. Do not over do the optimization is by putting excess keywords as the title of the image.